---
name: competitor-intel
description: Quick competitive intelligence gathering. Analyze any company, product, or tool by researching their web presence, pricing, features, and positioning.
metadata: {"openclaw": {"emoji": "🔍", "homepage": "https://github.com/jarvisonclaw/competitor-intel"}}
---

# Competitor Intel 🔍

Gather competitive intelligence on any company, product, or SaaS tool. Produces a structured brief you can act on.

## When to use

Use this skill when the user wants to:
- Research a competitor before building something
- Compare their product/idea against existing solutions
- Understand pricing and positioning in a market
- Find gaps and opportunities in a competitive landscape
- Prepare for a pitch or strategy meeting

## How to invoke

The user says something like:
- "Research [company/product] for me"
- "What's the competitive landscape for [category]?"
- "Compare [product A] vs [product B]"
- `/competitor-intel [company or product name]`

## Research Process

### Step 1: Identify targets
- If given a specific company: focus on that company
- If given a category: find 3-5 top players using web_search

### Step 2: Gather data for each target
Use web_search and web_fetch to collect:

1. **Product/Service**: What do they sell? Core features?
2. **Pricing**: Free tier? Paid plans? Per-seat vs usage-based?
3. **Target audience**: Who are they selling to? (SMB, enterprise, developers, creators?)
4. **Positioning**: What's their main value prop? How do they describe themselves?
5. **Traction signals**: Any public metrics? (users, revenue, funding, team size)
6. **Tech stack**: What's it built on? Open source? API available?
7. **Content/Distribution**: Blog? Newsletter? Social presence? Community?
8. **Weaknesses**: Bad reviews? Missing features? Common complaints?

### Step 3: Synthesize

## Output Format

Present as a structured brief:

```
## Competitor Brief: [Company/Product]

**What they do:** [1-2 sentence summary]
**Founded:** [year] | **Funding:** [amount/stage] | **Team:** [size estimate]
**URL:** [website]

### Pricing
[Pricing tiers or model]

### Target Customer
[Who buys this and why]

### Key Features
→ [Feature 1]
→ [Feature 2]
→ [Feature 3]

### Strengths
→ [What they do well]

### Weaknesses / Gaps
→ [Where they fall short]
→ [Common complaints from users]

### Opportunity
→ [Where you could beat them or differentiate]
```

For multi-competitor analysis, present a comparison table followed by individual briefs.

## Comparison Format (multiple targets)

```
## Competitive Landscape: [Category]

| Aspect | Product A | Product B | Product C |
|--------|-----------|-----------|-----------|
| Price | $X/mo | $Y/mo | Free |
| Target | SMB | Enterprise | Developers |
| Key differentiator | [X] | [Y] | [Z] |
| Weakness | [X] | [Y] | [Z] |

### Where the gaps are
[Analysis of underserved segments or missing features]

### Recommended positioning
[How to differentiate based on the landscape]
```

## Quality Standards

- Use ONLY publicly available information
- Cite sources when making specific claims (funding, revenue, etc.)
- Distinguish between confirmed facts and estimates
- Flag when data might be outdated
- Be honest about what you couldn't find
- Don't speculate on private company internals

## Tips

- Check Product Hunt, G2, Capterra for user reviews and sentiment
- Check Crunchbase or similar for funding data
- Look at their blog/changelog for product velocity signals
- Check their GitHub if open source (stars, contributors, activity)
- Social media follower counts as rough traction proxy